Have you considered a program booklet printing project for your next major event? We know, everyone has been to a fundraising or school event where program booklets with lots of advertisements are passed out. Maybe you just tossed it aside or glanced through it when you were bored. It seemed like a lot of work, with little benefit. Right?
Wrong! These projects can be great money makers for your organization. Sure, they take a lot of work, and you need some aggressive individuals to go out and sell advertisements, but the effort is typically well worth it. Consider some of our recent printing projects.
Just a week ago, we printed 500 copies of a 52-page, full color, saddle stitched program booklet for the annual fundraising event for a nonprofit, cultural organization. The cost of this booklet was $2,810, $2,529 after their 10% nonprofit discount. But look at the profit they generated. They charged $300 for a quarter page ad, $500 for a half page ad, and $1,000 for a full page ad. They had 20 full page ads, 28 half page ads, and 16 quarter page ads, for total advertising revenue of $38,800. After paying for the booklet, the net profit was $36,271.
Also last week, we printed 400 copies of a 80-page, full color, saddle stitched program booklet for the annual fundraising event for a private school. The cost of this program booklet printing project was $3,424, $3,082 after their 10% nonprofit discount. They charged $600 for a full page ad, $400 for a half page ad, and $200 for a quarter page ad. They charged extra for ads on the covers — $1,700 for a full page ad. They also obtained corporate sponsors (who were recognized as such in the program booklet) who paid $5,000 for gold sponsorship and $2,500 for silver sponsorship. With three gold and four silver sponsors, that alone brought in $25,000. With four quarter page ads, 14 half page ads, 33 full page ads, and two cover page ads, revenue was $29,600 plus $25,000 for the gold and silver sponsors for a grand total of $54,600. After paying for the program booklet printing, the net profit was $51,518.
Just one more example. A month ago, we printed 300 copies of a 136-page, full color, perfect bound program booklet for the annual fundraising event for a church. The cost of this program booklet printing project was $4,418, $3,976 after their 10% nonprofit discount. Only full page ads were offered, at a cost of $200 per page. With 116 pages of ads in the booklet, ad revenue came to $23,200. After paying for the program booklet printing, the net profit was $19,224.
And remember, these numbers are just for the program booklet. These organizations also sold tickets to these events and raised funds for their organization during the evening. If you aren’t printing a program booklet for your organization’s fundraising event, you could be missing out on some substantial revenue!
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