The Memories Xpress Blog


How Important Is Printing in Color?

How Important Is Printing in Color?

We all know that printing in color costs more than printing in black and white. How much more expensive?

Let’s look at an example: assume you are printing 100 copies of a 60 page saddle-stitched magazine, finished size 8 1/2 x 11, on 80# gloss text stock with the cover on 80# gloss cover stock. At Memories Xpress, it would cost $746 plus shipping to print the magazine in full color versus $510 plus shipping to print in black and white, for a difference of $236 or 32%.

So Is It Worth the Extra Cost to Select Printing in Color?

Studies on the impact of color would indicate that it is probably well worth the additional cost to select color printing. Consider these facts:

One study found that 93% of consumers felt that visual experience was the most important factor when deciding on a purchase, with 85% saying that color was the most important. (Source: Seoul International Color Expo)

Another study found that consumers judge a product within 90 seconds of seeing it, with color impacting 62% to 90% of their initial impression. (Source: Institute for Color Research)

A colorful ad is read 42% more than a black and white ad, with readers spending twice as long on a color ad. (Source: Strathmoor Press)

Color improves readership by 40%, comprehension by 73%, and learning ability from 55% to 78%.

A black and white image holds a person’s attention for only 2/3 of a second, while a color image holds attention for 2 seconds.

A consistent color palette can increase brand recognition by 80%. (Source: University of Maryland study)

Improve the Effectiveness of Your Project with Color Printing

While we all want to be as cost effective as possible with our printing projects, color may not be the area where you want to cut back. The studies on the effectiveness of using color clearly indicate that color printing will make your project more effective than black and white printing. We live in a visual world, where we are all used to seeing things in color–in the world, on our computers, and on our televisions. People now expect printed material to be printed in color as well, so if you want your printing project to have a lasting impact, color printing is probably the way to go.

Fortunately, you have found a great printing partner to help you with your color printing project. At Memories Xpress, we excel at printing your memories in color at a very reasonable cost.

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8 Tips for Selecting Paper Stock

If you’re not in the printing industry, it can be confusing selecting paper stock to use for your printing project. Not only do the names of the paper sound confusing, but it’s hard to determine which paper stocks to select for different printing applications. At Memories Xpress, we offer the following paper options:

  • 60# uncoated text
  • 70# uncoated text
  • 70# matte text
  • 70# gloss text
  • 80# matte text
  • 80# gloss text
  • 100# matte text
  • 100# gloss text
  • 80# matte cover
  • 80# gloss cover
  • 100# matte cover
  • 100# gloss cover
  • 120# gloss cover

Selecting Paper Stock

To help you decide which paper stock to use with your printing project, consider these 7 tips:

1. Cover stock is always heavier than text stock. Despite the confusing nature of the names, a cover stock is always heavier than a text stock. For instance, 80# cover stock is heavier than 100# text stock. That is important to know when selecting paper stock for your printing project.

2. Cover stock is great for postcards, business cards, and covers of multi-page documents. Cover stock is much heavier than text stock, even though the names are similar. You will almost always want to use a cover stock for postcards and business cards. For multi-page documents, it depends on your project. Sometimes, it makes sense to use a text stock throughout, even on the cover. Other times, a heavier cover is a better choice.

3. Use uncoated text stock when you have few color images in your document. Uncoated text stock is the cheapest alternative, although we use high quality uncoated text. 60# uncoated is heavier than normal bond paper used in a copy machine, while 70# uncoated is much heavier. When you have few images in your document, it is a great choice. Or, if you are printing a workbook or other document where people will be writing in the book, uncoated text is a great option.

4. Consider pairing the same weight text and cover stock in multi-page documents. If you are printing a multi-page document and want a heavier cover, consider pairing it with the same weight text stocks. For instance, if you are using 80# gloss text for the inside pages, consider 80# gloss cover for the cover. Or 100# matte cover with 100# matte text for the inside pages.

5. Decrease the paper weight as the number of pages increases. With multi-page documents, it often makes sense to use heavier paper with fewer pages and lighter paper when you have a lot of pages. 100# text stock has a nice heavy feel to it, but can be very bulky with too many pages, especially if you are using saddle stitching. Our general guidelines with saddle stitch binding would be to use 100# text from 8 to 32 pages, 80# text from 36 to 60 pages, and 70# text from 64 to 80 pages.

6. Matte stock is usually better for perfect bound documents. With perfect bound documents, glue is placed on the binding edge of the page and the pages are then attached to the cover. The glue adheres better to matte stock than to gloss stock. And since we use digital printing presses, all of our printing has a glossy look to it, even when you use matte stock.

7. Get our sample book. When you request samples, we send you a sample paper book, which has samples of all of our paper stocks, with pictures and text printed on them. That way, you can see the paper before making your selections. To order samples, click here.

8. Call or chat with us for advice. Still not sure what paper you should use for your printing project? Simply give us a call (or chat with us on our website) and after hearing about your printing project, we’ll give you our recommendations for paper stock selection. Call 1-877-977-3779 or click on the chat button in the lower right hand corner of our website.

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5 Tips for Choosing a Binding Style

5 Tips for Choosing a Binding Style

When printing a multipage document, selecting the best binding style is a very important consideration. At Memories Xpress, we offer four different binding styles:

Saddle stitch: For documents from 8 to 80 pages. Each sheet of paper contains two pages on each side (4 pages per sheet). The paper is folded in half and the booklet is stapled in the center to keep it bound.

Perfect bound: For documents from 8 to over 300 pages. With this binding style, glue is placed in the center of the inside cover and the inside pages are then adhered to the glue. Paperback books and many magazines use this binding style.

Plastic coil: Also for documents from 8 to 300 pages, this binding style features a black plastic coil. Think school notebooks, except the coil is black.

Wire-o: This binding style is similar to plastic coil, except it features black wire instead of the plastic coil. Wire-o has a bit more sophisticated look than plastic coil.

So How Do You Decide on a Binding Style?

With four great options to choose from, how do you decide on the best binding style for your printing project? Here are five key questions to ask before making that decision:

1. Do you expect heavy usage of your document? Some documents are meant to look pretty, others are meant to be used heavily. Maybe the reader will consult them frequently or will write in them often. If you expect heavy usage of your document, consider saddle stitch or especially plastic coil and wire-o. These binding styles tend to hold up better to heavy usage than perfect binding does.

2. Will your users being writing in your document? Workbooks, journals, calendars, and similar documents are meant for the user to write in them. For those types of applications, plastic coil and wire-o are ideal options. Not only do those options lay flat, but the user can work on one page at a time, which takes up less room.

3. Is there a need for the document to lay flat? In some cases, your user will find that the documents needs to lay flat, even if they aren’t writing in the book. For instance, cookbooks are often easier to use if they lay flat, because the user often is busy working on the recipe and can’t hold the book. In those types of applications, plastic coil and wire-o are again great options.

4. Are you looking for an impressive presentation? Many documents are meant to impress the reader, either so that they will buy your products or services or so that they will continue to purchase your publications. Perfect binding is a great option–the binding style never fails to impress readers. Saddle stitching is also a great option, although as your page count increases, it often makes more sense to use perfect binding.

5. Do you need a cost effective, professional presentation? For many applications, including small catalogs, seminar schedules, and program booklets, saddle stitching is a great binding style. It is our most economical binding style and the finished product is very professional looking. It also stands up to heavy usage.

Still not sure what binding style you should use for your binding style? Give us a call at 1-877-977-3779 or chat with us online and we’ll help you make the decision.

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Designing Your Magazine Printing Project

Designing Your Magazine Printing Project

While designing any project can be time consuming and difficult, magazine printing projects are probably some of the most difficult to design due to the complexity of the task. Covers, tables of content, articles, graphics, and advertisements all have to be layed out and designed in a visually appealing way. Today’s readers are very sophisticated and demand visually appealing reading material. It is no longer good enough to simply have great content. That content needs to be arranged in a way that attracts your readers’ attention and makes them want to read your great content (and come back for more in the future).

However, many of our clients find themselves designing their magazines on a shoe string budget and simply don’t have the funds to hire a professional to design their magazine printing project. If you find yourself in that situation, don’t despair.

Check Out This Magazine Printing Project Design Tutorial

We have found a great online tutorial on designing your magazine printing project from start to finish using the software program Adobe InDesign. It leads you through the entire process, covering topics like how to choose a size, how to create master pages, designing your masthead and headlines, using Word to import text, creating a table of contents, laying out feature articles, placing and sizing ads, designing your covers, and exporting your file as a PDF. The course is divided over 28 lessons with 2.9 hours of instruction. It is a thorough online tutorial that will make your magazine printing project look like a pro designed it.

And the best part? The course is free as long as you register on the site by giving your email address and setting up a password. Click here to go to this great course on designing your magazine printing project.

This site has many other design tutorials, although a lot of them charge a reasonable fee to view them. We hope this link helps you with the design of your magazine printing project. If you have any questions about printing your magazine once it is complete, please feel free to give us a call at 1-877-977-3779 or chat with us online. We are here to help!

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Making Money with Program Booklet Printing Projects

Have you considered a program booklet printing project for your next major event? We know, everyone has been to a fundraising or school event where program booklets with lots of advertisements are passed out. Maybe you just tossed it aside or glanced through it when you were bored. It seemed like a lot of work, with little benefit. Right?

Wrong! Program booklet printing projects can be great money makers for your organization. Sure, they take a lot of work, and you need some aggressive individuals to go out and sell advertisements, but the effort is typically well worth it. Consider some of our recent program booklet printing projects.

Program Booklet Printing Project Examples

Just a week ago, we printed 500 copies of a 52-page, full color, saddle stitched program booklet for the annual fundraising event for a nonprofit, cultural organization. The cost of this program booklet printing project was $2,810, $2,529 after their 10% nonprofit discount. But look at the profit they generated. They charged $300 for a quarter page ad, $500 for a half page ad, and $1,000 for a full page ad. They had 20 full page ads, 28 half page ads, and 16 quarter page ads, for total advertising revenue of $38,800. After paying for the program booklet printing, the net profit was $36,271.

Also last week, we printed 400 copies of a 80-page, full color, saddle stitched program booklet for the annual fundraising event for a private school. The cost of this program booklet printing project was $3,424, $3,082 after their 10% nonprofit discount. They charged $600 for a full page ad, $400 for a half page ad, and $200 for a quarter page ad. They charged extra for ads on the covers — $1,700 for a full page ad. They also obtained corporate sponsors (who were recognized as such in the program booklet) who paid $5,000 for gold sponsorship and $2,500 for silver sponsorship. With three gold and four silver sponsors, that alone brought in $25,000. With four quarter page ads, 14 half page ads, 33 full page ads, and two cover page ads, revenue was $29,600 plus $25,000 for the gold and silver sponsors for a grand total of $54,600. After paying for the program booklet printing, the net profit was $51,518.

Just one more example. A month ago, we printed 300 copies of a 136-page, full color, perfect bound program booklet for the annual fundraising event for a church. The cost of this program booklet printing project was $4,418, $3,976 after their 10% nonprofit discount. Only full page ads were offered, at a cost of $200 per page. With 116 pages of ads in the booklet, ad revenue came to $23,200. After paying for the program booklet printing, the net profit was $19,224.

And remember, these numbers are just for the program booklet. These organizations also sold tickets to these events and raised funds for their organization during the evening. If you aren’t printing a program booklet for your organization’s fundraising event, you could be missing out on some substantial revenue!

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